In a classical explanatory film we get up close and personal with processing Merino Wool from sheep to garment. Here's a few highlights from the film. If you want to see the whole piece, you can find it on Woolmarks "About Wool" page.

Cleaning the wool, which is actually a clump of Houdini simulated hair with added air bubble simulations and a bit of fluid smoke to wash out those dirty bits.

Putting the wool fibres through all kinds of rotating, turning and spinning machinery to turn them into actual yarns you can use.

Taking those yars and figuring out the setups to knit (flatbed, 3d or circular) or weave them into textiles ready for further refinemend.

Dye to die for! Can be done at all stages of the process and makes sure we're living a colorfull life.

Washing, cleaning, pressing and ironing to create that soft and fluffy jersey that will be our instant favourite.

Client: The Woolmark Company

Creative Director: Mitchell Oakley Smith, TWC

Program Manager: Kelly McAvoy, TWC

Project Coordinator: Ben Madgwick, TWC

Technical Consultant: Roy Kettlewell, Kettlewell Consulting - with Special Thanks

@ Aixsponza:

Creative Director: Christian Tyroller

Producer: Nicholas Vodicka

3D Artist: Jens Kindler

VFX: Marcel Dolschon, Lukas Eberle, Niclas Schlapmann, Alvaro Moreira

Music & Sounddesign: Michael Fakesch, Designing Sounds